After a 10 years of a personal journey in the history of Photojournalism, Gabriel brought "Find a Word for it" as a reflection on major societal topics as Power & Politics, Sex, Business, Nations, Environment, Finance & Economics... and their relations to these icons that Media create along the time. Gabriel tries to understand how Media build in our minds these familiar faces and all the ideas related to them. He finally question this process trying to establish whether the character itself or the media create these icons ?

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This project is a dive into lexical fields sometime contradictory, reflecting a type of social and media schizophrenia, finally inviting the spectator to review and assess his approach, leaving him the choice to stick to a personal vision.